Privacy Policy

Data SIM Direct Ltd

Last updated: 2 July 2026

Our contact details

Company name: Data SIM Direct Ltd
Address: Lasyard House, Underhill Street, Bridgnorth, Shropshire, WV16 4BB
Contact: Please contact us using the contact form on our website.

Introduction

At Data SIM Direct Ltd, we take your privacy seriously and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, contact us, request a quote, become a customer, or use our business mobile, IoT, M2M, travel eSIM, data SIM, VoIP, connectivity, energy or related services.

We process personal information in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable privacy laws.

This Privacy Policy should be read alongside our Cookie Policy, Terms & Conditions and any customer agreement or service-specific terms that may apply.

Information we collect

Depending on how you interact with us, we may collect and process the following types of information:

Business name
Company registration details
Trading address
Registered office address
Billing address
Delivery address
Contact name
Job title or role
Email address
Telephone number
Mobile number
Service numbers, SIM numbers, eSIM details, ICCIDs, MSISDNs and related connection details
Billing and payment information
Direct Debit mandate details, where applicable
Credit check or identity verification information, where required
Contract information and order history
Support enquiries and correspondence
Call recordings, where calls are recorded for training, quality, dispute resolution or record keeping
Website enquiry details submitted through online forms
Technical information relating to your use of our website, such as IP address, browser type, device type and cookie preferences
Marketing preferences and communication history

We do not normally collect special category data, such as health information, religious beliefs or political opinions. Please do not provide this type of information unless it is specifically required for a particular matter.

How we collect your personal information

Most of the personal information we process is provided directly by you, for example when you:

Contact us through our website
Request a quote
Ask us to arrange a business mobile, IoT, M2M, eSIM, VoIP, data connectivity or energy-related service
Complete a customer agreement, order form or Direct Debit mandate
Contact us for support
Communicate with us by email, telephone, online form, WhatsApp or other business communication channels

We may also receive personal information from:

Your employer, company or authorised representative
Mobile network operators, telecoms suppliers and wholesale partners
Credit reference or fraud prevention agencies, where checks are required
Payment providers
Publicly available business sources, such as company websites, Companies House or business directories
Referral partners or introducers
Existing suppliers where a migration, porting request or service transfer is being arranged

How we use your personal information

We use personal information for the following purposes:

To respond to enquiries
To provide quotations
To assess suitable business mobile, IoT, M2M, travel eSIM, VoIP, data connectivity or energy options
To set up, provision, manage and support services
To arrange SIM cards, eSIM profiles, number ports, migrations and service changes
To manage customer contracts and service agreements
To process billing, invoices, Direct Debit payments and account administration
To provide technical support and customer service
To liaise with network operators, wholesale partners and service providers
To carry out credit checks, identity checks or fraud prevention checks where required
To comply with legal, regulatory, accounting and tax obligations
To keep records of customer communications and service history
To improve our website, services and customer experience
To send relevant business communications, service updates or marketing information where permitted by law
To protect our business, customers, systems and legal rights

Lawful bases for processing

We rely on one or more of the following lawful bases when processing your personal information:

Contract

We process your information where it is necessary to provide a quotation, enter into a contract, supply services, manage your account, provide support or process billing.

Legal obligation

We process certain information where required to comply with legal, regulatory, accounting, tax or fraud prevention obligations.

Legitimate interests

We may process your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

This may include responding to business enquiries, managing customer relationships, keeping business records, improving services, preventing fraud, recovering debts, handling disputes and sending relevant business-to-business communications.

Consent

Where required, we will ask for your consent. This may include certain types of marketing, cookies or optional communications.

You can withdraw your consent at any time.

Who we share your personal information with

We may share personal information with trusted third parties where necessary to provide our services, manage our business or comply with legal obligations.

This may include:

Mobile network operators
Telecoms wholesale providers
IoT, M2M and eSIM platform providers
VoIP and connectivity service providers
Number porting and provisioning partners
Billing, CRM and customer management system providers
Payment providers, including Direct Debit providers
Credit reference or fraud prevention agencies
IT, hosting, website and email service providers
Professional advisers, such as accountants, solicitors or insurers
Couriers or postal providers where SIM cards, routers or hardware are dispatched
Energy partners, where you ask us to assist with business energy services
Regulators, government bodies or law enforcement agencies where required by law

We only share information where there is a legitimate reason to do so and we expect our suppliers and partners to handle personal information securely and lawfully.

International transfers

Some telecoms, eSIM, hosting, software or support providers may process data outside the United Kingdom.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

Website cookies and analytics

Our website may use cookies and similar technologies to operate the site, improve performance, understand visitor behaviour and support online enquiries.

Essential cookies are required for the website to function. Non-essential cookies, such as analytics or marketing cookies, will only be used where permitted by law and, where required, with your consent.

For more information, please see our Cookie Policy.

Marketing communications

We may contact business customers and business contacts with relevant information about our services, offers or updates where permitted by law.

This may include information about business mobile, IoT, M2M, travel eSIM, data SIM, VoIP, connectivity, energy and related services.

You can opt out of marketing communications at any time by using the unsubscribe option where available or by contacting us directly through our website.

If you ask us to stop sending marketing communications, we will respect your request and update our marketing preferences accordingly.

We will not sell your personal information to third parties.

How we store and protect your information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Your information may be stored in our internal systems, email systems, customer management platforms, billing systems, supplier portals and secure cloud-based services.

Access to personal information is limited to those who need it for legitimate business purposes.

How long we keep your information

We only keep personal information for as long as necessary for the purpose it was collected.

As a general guide:

Enquiry and quotation records may be kept for up to 24 months
Customer contract, billing and account records may be kept for the duration of the customer relationship and for up to 6 years afterwards for legal, accounting and tax purposes
Support correspondence may be kept for as long as necessary to manage the service, resolve disputes and maintain accurate customer records
Call recordings, where used, may be kept for a limited period unless needed for training, dispute resolution, legal or regulatory reasons
Marketing preferences may be kept for as long as necessary to respect your communication choices

When personal information is no longer required, we will securely delete it, anonymise it or dispose of it appropriately.

Your data protection rights

Under data protection law, you have rights including:

The right to be informed about how your data is used
The right of access to your personal information
The right to rectification if your information is inaccurate or incomplete
The right to erasure in certain circumstances
The right to restrict processing in certain circumstances
The right to object to processing in certain circumstances
The right to data portability in certain circumstances
The right to withdraw consent where we rely on consent
The right to complain to the Information Commissioner’s Office

If you wish to exercise any of your rights, please contact us using the contact form on our website.

We may need to verify your identity before responding to certain requests.

We will normally respond to data protection rights requests without undue delay and within one month of receiving the request. If a request is complex, or if we receive a number of requests from the same person, we may be allowed to extend the response period by a further two months. If this applies, we will let you know.

Your right to object to marketing

You have the right to object to your personal information being used for direct marketing.

If you object to direct marketing, we will stop using your information for that purpose.

You can opt out by using the unsubscribe option where available or by contacting us through our website.

Complaints

If you have any concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: https://www.ico.org.uk

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, website or legal obligations.

The latest version will always be available on our website.